A tenth edition needed to look like one.
Branding for the 10th edition of Congreso Relaves Perú, a two-day industry congress on tailings operation, engineering and safety, held at the Country Club Lima Hotel.
Ten years running is a milestone worth showing, not just stating the brand needed to read as established without feeling static or dated next to nine editions that came before it.
A wireframe mountain range, lit like a nighttime render, gives the identity scale and depth against a deep blue field, while a bold '10°' anchors the milestone up front. The flowing mark above it nods to tailings themselves material in motion without illustrating it literally.
The system carries across the congress's title card, screens, and printed programme, giving the tenth edition the same authority as the event itself.