Giving a technical topic a visual language worth a second look.
Course and event branding for a one-day, in-person course on AI applications in mineral processing, hosted by DEEV at the Delfines Hotel & Convention Center.
The audience is technical and senior mining engineers and operations leads so the material needed to read as credible. At the same time, 'AI for mineral processing' is an abstract pairing of two very different worlds, and the proyect had to make that pairing feel intentional rather than bolted together.
A circular emblem merges circuit-board linework standing in for the AI side with a topographic wave pattern rooted in the earth, joined inside a single ring. Deep black, warm off-white, and one accent purple keep the palette restrained and serious.
The mark anchors the main event poster and carries across the course's supporting materials, giving a one-day technical course the same visual weight as DEEV's larger annual congress.
